I've alway thought book titles are incredibly important, and this has been brought home to me in the last few days because I simply cannot remember the name of the book I'm currently reading. It's a good novel, and I'm enjoying it, but the title? I've just had to go and look at it again (it's called East Fortune, by James Runcie), and in five minutes, I shall have forgotten it once more. So I'll never be able to remember it if I want to recommend it to anyone (quite important, that).
Take A Short History of Tractors in Ukranian. A brilliant title, and I can't help wondering whether some of the novel's success is due to that title (I have to confess that while I enjoyed the novel, I enjoyed the title more). I've just read her latest - We Are All Made of Glue - and I think the title is much much better (or more memorable) than the novel itself. Likewise, Salmon Fishing in the Yemen, and (dare I say) The Curious incident of the Dog in the Night Time (thought I did love it).
How do people choose the titles for their novels? I can't remember for the life of me how I came to choose Dead Ernest (except that, obvously, it was about Ernest, who was dead). Birds and Bees was a compromise; I wanted something quite different; Macmillan suggested The Facts of Life (!). My WIP - Basic Theology for Fallen Women; not sure how I thought of that title, but I love it. It's probably the only thing I love about the book but it's a start (it's also the main reason I haven't abandoned it in difficult moments). And apparently it (the title - that's all there was of it at the time) went down well at the London Book Fair. Now all I have to do is make the novel as good as the title, which I have a horrible feeling isn't going to happen.