Er...feminine hygiene

Thanks to today's Times (I thought I should put that bit first), I have just come across the website of a company bewilderingly named "I Love my Muff", which specialises in products developed in the interests of "feminine hygiene" (odd that a company with such an unashamedly specific name should be so coy as to use a euphemism to describe its products; but no matter).

While I was relieved to read that the products are suitable for vegans, and have involved no cruelty to aniamals (imagine trying to love the muff of a surprised - and no doubt indignant - animal while trying out special wipes/clippers or whatever), it did set me wondering.

Do people see a need, and set out to create something to fill it, or do they have an unusual idea (ie something no-one's thought of before) and set out to fill their own pockets? Personally, I think that (at least some of) these products probably fit into the same category as personalised gear stick covers and hats which double as umbrellas: ie, things that are largely unncessary, but also things that no-one has thought of before. And there is always the chance that someone, somewhere, will buy them.

(I should add that I'm all for hygiene, but I do think things can be taken too far!)